I don't believe that Keano's a hard man to get along with...so long as you're following the rules. This is a man with a clear goal: Keep his side in the Premiership. He can't do that with players mucking about and showing no regard for protocol. He's sending a message not only to his current crop, but to all future players. "Follow our rules and live up to our standards or find another place to play your football. Whether that place is in the Premiership or not is none of my concern."
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