[ZEUS]

Originally Posted by uefa.com

Cristiano Ronaldo will be presented with a cheque for CHF100,000 by UEFA for the UEFA EURO 2008™ Score for the Red Cross campaign before Wednesday's UEFA Champions League quarter-final second leg between Manchester United FC and AS Roma at Old Trafford.

Dual recognition
The presentation is in recognition of his selection in the uefa.com users' Team of the Year 2007 and his being named as ambassador for Score for the Red Cross, which is jointly organised by UEFA and the International Committee of the Red Cross (ICRC) to benefit land-mine victims in Afghanistan by providing them with artificial limbs, physiotherapy and vocational training.

Attractive prizes
The cheque is also a first donation from UEFA to the Score for the Red Cross online fundraising campaign. Internet users will be able to help their favourite UEFA EURO 2008™ side win the title of Most Humanitarian Team by purchasing virtual goals on CICR. They will have the chance to win attractive prizes including tickets to EURO matches in Austria and Switzerland. The winning team will be announced on 6 July.

'Everyone's a winner'
UEFA will also donate €4,000 for every goal scored and €5,000 for every goal scored by Ronaldo for Portugal during the final tournament. "The great thing about this campaign is that everyone is a winner when it comes to giving and receiving," Ronaldo said. "The website offers football fans a chance to have fun while making a difference. What could be better than that?"

Fan favourite
The 23-year-old – who has scored 37 goals in all competitions this season – was voted into the annual uefa.com Team of the Year announced in January by uefa.com users, receiving over 170,000 votes in the right midfielder category. The other players voted into the XI were: Iker Casillas (Real Madrid CF), Daniel Alves (Sevilla FC), Alessandro Nesta (AC Milan), John Terry (Chelsea FC), Eric Abidal (FC Barcelona), Steven Gerrard (Liverpool FC), Kaká (AC Milan), Clarence Seedorf (AC Milan), Zlatan Ibrahimović (FC Internazionale Milano) and Didier Drogba (Chelsea FC). Ronaldo's manager at Old Trafford, Sir Alex Ferguson, took the coaching honours.

Source

One thing is no clear to me: for what does he get the cheque? What exactly did he do? Or was it another "advertising" deal?

[Anderson]

i think because hes an ambassador for the red cross hes being presented with it to give to them?

[dpak3000]

It's most likely a check he receives that will go to a charity of his choice. That's usually how these things work.

btw, nice pic haha